Driven by a lifelong passion for design and branding, I bring over two decades of experience spanning every facet of graphic design—from print and packaging to experiential and digital campaigns. Beginning my journey in the print world and mastering Adobe tools since version 1, I’ve evolved into a multidisciplinary creative leader with a sharp eye for detail and a deep understanding of what truly drives effective communication: the audience.

Having worked across industries and mediums, I now focus on creative direction, guiding teams to create work that is not only visually compelling but strategically aligned. I thrive on mentoring junior designers and fostering collaborative environments where creativity and growth go hand in hand. As a lifelong learner, I’m embracing emerging tools, including AI, to push the boundaries of design and storytelling. My goal is to continue crafting meaningful, audience-centered brand experiences that go beyond aesthetics and deliver lasting impact.