NFL Player Social Summit – Branding an Elevated Player Experience

Set against the laid-back luxury of Soho House in Malibu, the NFL Player Social Summit aimed to educate and inspire athletes on building their personal brands. I was responsible for creating the full brand framework for the event, including presentation formats, signage, and thoughtfully integrated design touches throughout the venue. From subtle décor elements to curated visual consistency, every detail reinforced the tone of exclusivity and forward-thinking.

Empowering Players Through Social Strategy

The summit brought together speakers from across the sports and media industries, including social strategists who shared insights into growing a powerful and authentic online presence. The design system supported these conversations—offering a polished yet approachable environment where players could engage, learn, and leave equipped to level up their digital platforms.