AT&T x DIRECTV – Small Screen, Big Stories

Concept Development, Visual Storytelling & Brand Integration

Following AT&T’s acquisition of DIRECTV, the two brands joined forces to create bundled offers—bringing premium entertainment into the telecom space. I helped concept a print campaign that visually bridged these two worlds by shrinking the big screen down to the size of a smartphone, while still delivering the epic storytelling of major Hollywood franchises.

Cinema in Your Pocket—Merging Worlds Through Design

Each ad featured iconic cinematic moments, reimagined on a mobile device with seamless integration between the phone screen and its surrounding environment. Whether continuing the scene beyond the screen or using visual metaphors to evoke a film’s narrative, the campaign conveyed how customers could now access blockbuster entertainment anywhere—blurring the line between telecom and storytelling in a fresh, visually arresting way.