Functional Beverage Brand – A Vision Ahead of Its Time

Brand Development, Product Design & Visual Identity

Partnering with a doctor-in-training, I helped bring to life a new brand in the emerging category of functional beverages—well before the current wave of health-forward drinks hit the market. This was a full-scale brand buildout: from naming and visual identity to packaging and flavor-specific design systems. Our goal was to create a product that felt elevated and educational, grounded in wellness science but expressed through a sleek, avant-garde aesthetic.

Crafting a Brand with Purpose—Paused by the Pandemic

Although the COVID-19 pandemic ultimately halted the brand’s launch, the work remains one of my most creatively fulfilling projects. We built a system that struck a balance between credibility and cultural relevance—positioning the brand as both modern and meaningful. It was a glimpse into where the beverage world was headed, and I’m proud to have helped shape something that felt truly ahead of the curve.