Quip NYC Subway Takeover – Putting Oral Care on the Self-Care Map

Campaign Creative & Environmental Execution

Centered around the idea that oral care deserves the same attention as other wellness habits, this campaign for Quip brought that message to life through a bold, immersive presence in the New York City subway system. I contributed to the concept and rollout of a full station takeover at W4th Street, paired with full-train interior wraps that reinforced the message across the entire commuter journey.

Wellness in Motion—Bringing Oral Care into Daily Life

The campaign’s strength was in its contextual placement—meeting people where routines are already in motion. The creative used approachable messaging and clean visuals to subtly challenge priorities and reframe self-care to include oral health. While the W4th Street station served as the visual anchor, the campaign extended across key urban markets, helping establish Quip as a smart, modern wellness brand.