NFL Sunday Ticket – National Campaigns & Collector-Worthy Key Art

Campaign Development, Partner Marketing & Visual Storytelling

As a lead creative on NFL Sunday Ticket at DIRECTV, I helped shape and execute some of the brand’s most high-profile campaigns—most notably a nationwide effort featuring Peyton and Eli Manning. Beyond the broadcast-facing work, a key part of my role was supporting DIRECTV’s partner businesses: bars and restaurants that used NFL Sunday Ticket to draw in game-day crowds.

From Bars to Fancaves—Creative That Traveled

To drive excitement and foot traffic, we created fantastical, poster-style key art featuring the league’s top talent in dynamic, larger-than-life scenes. These seasonal kits were sent out to partner establishments nationwide—and their popularity quickly extended beyond the bar. The artwork became a collector’s item for NFL fans, often making its way into home “fancaves” and reinforcing DIRECTV’s position as the ultimate destination for out-of-market games.