NFL – Brand Evolution at the League Level

Creative Direction, Brand Stewardship & Special Projects

Following my work on NFL-branded campaigns with DIRECTV, I joined the NFL’s in-house Creative Studio at league headquarters in New York. As part of the team tasked with modernizing the league’s brand, I contributed to a top-to-bottom overhaul of the NFL’s visual identity—shifting the system toward a more contemporary, culturally attuned expression while preserving the integrity of the Shield.

Beyond the Field—Designing for the Full League Experience

In addition to brand development, I supported a wide range of league initiatives—from corporate events and internal communications to special projects like team rebranding efforts and environmental design for NFL offices. This role offered a unique opportunity to work at the intersection of tradition and innovation, helping one of the most iconic institutions in sports evolve for a new generation.