Quip – Evolving a Disruptor from Startup to Scale

Brand Support, Product Launches & Creative Leadership

Quip has long stood at the forefront of DTC innovation—reinventing oral care with smart design, subscription convenience, and a modern brand voice. I’ve had the privilege of supporting Quip across multiple chapters of its growth. What began as freelance creative support during the brand’s early startup phase evolved into a full-time role leading key initiatives across product launches, marketing campaigns, and brand storytelling.

From Scrappy to Strategic—Helping Shape the Next Chapter

Over the years, my contributions have spanned everything from packaging and campaign work to platform strategy and experiential design. Each phase brought new challenges, whether helping to define the brand’s early look and feel, or building assets that supported expansion into new categories. Being part of Quip’s journey—from scrappy disruptor to established lifestyle brand—has been one of the most dynamic and rewarding experiences of my career.